Page 114 - ระบบสำนักงานอัตโนมัติและพาณิชย์อิเล็กทรอนิกส์
P. 114
9-34 ระบบสำ�นักงานอัตโนมัติและพาณิชย์อิเล็กทรอนิกส์
บรรณานุกรม
Amad, Elias M. Electronic Commerce. 2nd ed. New Jersey: Pearson Education Inc., 2004.
Kaplan, Robert S., Norton, David P. The Balanced Scorecard-Measure That Drive Performance. Harvard
Business Review, January-February 1992.
Kotler, Phillip. Marketing Management. 11th ed. New Jersey: Pearson Education Inc., 2003.
Kotler, Phillip, Keller, Kevin Lane. Marketing Management. 13th ed. New Jersey: Pearson Education Inc., 2009.
Porter, Michael E. Competitive Strategy: Techniques for Analyzing Industry and Competitors. First Free
Press Export Edition. New York: Free Press, 2004.
Rayport, Jeffrey F., Jaworski, Bernard J. E-commerce. New York: McGraw-Hill, 2001.
Tjan, A.K. Finally, A Way to Put Your Internet Portfolio in Order. Havard Business Review, February, 2001.
Turban, E., King, D., Lee, J., Liang, T., Turban, D. Electronic commerce: A Managerial Perspective. 6th ed.
New Jersey: Pearson Education Inc., 2010.
ลิขสทิ ธข์ิ องมหาวทิ ยาลัยสุโขทยั ธรรมาธริ าช