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Office Automation 14-33

เรื่อง​ท่ี 14.2.2
A Strategic Approach to OA

Reading Passage 5
Here is the report that Mr. Johnson, the Managing Director, has sent to heads of all

departments along with the memo.

The Simple Strategy
As a businessman, you probably have an electronic calculator and

know how convenient it is to use compared to calculating by hand. You
probably also wear an electronic wristwatch. Thus you acknowledge1 the 1. ยอมรับ
power of technology which makes these products both precise2 and cheap. 2. เท่ียงตรง
Yet you may resist3 the introduction of modern electronic technology into your 3. ขัดขวาง
office. I would like to recommend a simple strategy4 for office automation that 4. กลวิธี
should make your technology decisions as easy as acquiring an electronic ยุทธวิธี
calculator or watch.

There is no choice but to use electronic technology in our offices.
We know that some families like their homes to be filled with electronic
devices such as TVs, VTRs, stereos, personal computers, or electronic security
systems. Other families dislike electronics and prefer a simpler lifestyle without
the use of sophisticated electronics. The choice between a high-technology
home and a basic traditional home is a matter of personal taste, often power-
fully shaped by national or religious culture.
In business, however, the situation is quite different. Business 5. แข่งขันกัน
efficiency must always be competitive5 against that of 6rival companies,6 6. บริษัทคู่แข่ง
both locally and throughout the world. In the Advancing Information 7. ได้รับผล
Society, efficient business requires electronic technology in offices. The กระทบจาก
decision to use such technology cannot 7be affected by7 personal taste or 8cultural 8. ส่ิงกีดขวาง
barriers.8 Businessmen cannot be affected by personal taste or cultural barriers. ทางวัฒน-
Businessmen cannot decide that their offices won’t have electronics without ธรรม
risk of failure against competition. For most businesses, large and small, there
is no winning choice that excludes9 the use of modern office technology. 9. ไม่รวม